Create.Grow Blog

Alex McLean

Alex McLean

B2B SaaS marketing is not like other types of marketing. Learn what factors make marketing for B2B different from most other products and services.


Before you start any content strategy project, you need buy-in from your boss and team members. Convince your boss by presenting the business case for CS.


Wondering why you need content strategy? There's a lot of reasons, but you can't ignore that the cool kids are doing it. Don't miss the content strategy boat!


How to start blogging for business. Even 'boring' b2b industries can create interesting and helpful content that will increase traffic and generate leads.