About Us

We are a strategic design agency with a focus on digital transformation. We consult with you to redesign your online presence and align that with the customers you serve. We use digital tools to make work better and align customer and employee experiences.

Our Mission

Our mission is to create more connected businesses by aligning strategy and operations. This means more alignment between customer and employee experiences too. 

Our Values

Better Than Before

We want to make 'being online' be better for people each day. We work on creating experiences that connect better with people whether through design, websites or content. 

Self Mastery

We seek constant improvement and continually strive to learn more about our industry and contribute greater than what is expected. Our entrepreneurial spirit pushes us to take initiative and help improve ourselves and our processes. We are proactive not reactive.


Without trust, businesses fail. We want to make sure that who we are is reflected in what we do and say. In aligning these, we become more authentic & build trust.

Integrity & Loyalty

We take our brand seriously. This includes the way we carry ourselves, treat our coworkers and customers in a way that’s
respectful, communicative and culminates in delight. We don’t dilute doing the right thing. Our strong professional conscience helps us take the right decisions in everything we do.

Strategic Design

The relationships between three groups – businesses, customers, and technology – are at the heart of what we do. 

Strategic design long

Pledge 1%

Connect Labs is proud to join the Pledge 1% community and encourages other companies to take the pledge and leverage their business as a force for good.

Work Happy.

We want to help people work happy with less pain everyday and we're putting on our lab coats and getting to work to ensure it happens and brings a smile to your face. 


Using content to convert by being nice

With all the great content you've created, spread your knowledge and expertise with creative campaigns and giveaways. Good karma can go a long way - even when you're doing business. Exchange a useful resource for a chance to have a lasting relationship with your contacts, rather than spam them with generic posts that are missing a human touch. Leave people with something they can always remember you by.


When everything just works

 ...or as we call it, automation! With automated workflows you can set up a series of actions once, and let your leads convert themselves. Now you can actually focus on listening to customer needs and continuously improving in the work you do and deliver.


Helping not selling, so you call with a smile

Let's talk about the elephant in the sales room - cold calling! If you're still doing this in 2021 you'll seriously be blocked by everyone and lose their attention altogether. Instead, do not ignore clients who need your help. Pick up the phone to answer questions and solve problems, and hope for some positive reviews and referrals as this goes a long way.


Being successful at work, showing impact

This is your "why"! What makes you come to work every day? Try to set out your personal goals and align them with the work you do. For some, thinking out of the box will be a good way to discover how you can follow your passions in the workplace. Remember, negativity and positive energy are both contagious extremes, so if the work culture is bad, try to step out of the funk and create a positive culture instead which will draw more opportunities and success your way!


Logging to one system, not about 6 everyday!

Having hundreds of tabs open is not a sign of productivity or working smart. Try to declutter your screen as much as you can, and maximise your  systems (like HubSpot) which pretty much puts  your entire business in one view and becomes the single source of truth!


Remember one password only - YES!

Once you've set up your tech stack and saved all your passwords in a safe place, learn how to set up custom dashboards to track and view all your analytics without having to log into several things. It's that simple to see how much engagement you're getting from various channels, compare them against one-another, and improve on the ones that aren't performing well.


Not wanting to break your keyboard or laptop

Now that you've integrated all your systems to create a single source of truth, you can actually start doing fun productive stuff on your computer - like writing blogs, e-books and making videos! This makes work more enjoyable because you get to creatively express what you're passionate about - and people respond to passion and positive energy well!