--- title: Digital Transformation for Business | Connect Labs description: We use strategic design to digitally transform business. Our mission is to create more aligned businesses to improve both employee & customer experiences. --- [Skip to main content](https://www.connectlabs.co/about-us#main) [![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png) ![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png)](https://www.connectlabs.co?hsLang=en-au) - Show submenu for STRATEGY STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) Open main navigation Close main navigation - Show submenu for STRATEGY STRATEGY - STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) - [Let's Talk!](https://www.connectlabs.co/lets-talk) [Let's Talk!](https://www.connectlabs.co/lets-talk?hsLang=en-au) # About Us ## Our Why Every dollar spent on marketing or sales is wasted if the underlying digital systems are broken. B2B growth is stalled by data silos, manual busywork, and friction in the customer journey. Connect Labs is here to stop the waste. We are the single source of expertise that ensures your digital landscape is not a fragmented collection of tools, but a reliable, predictable Digital Engine for scaling. We make your technology serve your strategy, delivering the integrated digital health required for sustainable, long-term success. We don't just build, we connect.   ## Our Values ###### ![](https://www.connectlabs.co/hubfs/Better%20than%20before.png)Better Than Before We want to make 'being online' be better for people each day. We work on creating experiences that connect better with people whether through strategy, design, websites or content.  ###### ![](https://www.connectlabs.co/hubfs/Being%20real.png)Build Trust First Without trust, businesses fail. We want to make sure that who we are is reflected in what we do and say. In aligning these, we become more authentic & build trust. ###### ![](https://www.connectlabs.co/hubfs/Integrity%20%26%20Loyalty.png)Do the Right Thing We take our brand seriously. This includes the way we carry ourselves, treat our coworkers and customers in a way that’s respectful, communicative and culminates in delight. We don’t dilute doing the right thing. Our strong professional conscience helps us take the right decisions in everything we do. ###### ![](https://www.connectlabs.co/hubfs/Self%20Mastery.png)Always Learning We seek constant improvement and continually strive to learn more about our industry and contribute greater than what is expected. Our entrepreneurial spirit pushes us to take initiative and help improve ourselves and our processes. We are proactive not reactive. ![Pledge1_Logo_Stacked_White](https://www.connectlabs.co/hubfs/Pledge1_Logo_Stacked_White.svg) ### Proud Member Connect Labs is proud to join the Pledge 1% community and encourages other companies to take the pledge and leverage their business as a force for good.   ## Our Crew Say hello virtually or in-person anytime. We'd love to! ![soumya indurti new](https://www.connectlabs.co/hs-fs/hubfs/soumya%20indurti%20new.jpeg?width=200&height=200&name=soumya%20indurti%20new.jpeg) #### Soumya Indurti Founder & Digital Strategist - Indian roots, Australian wings. - Spelling colour without the ‘u’ irks me LOTS. - Ex-Googler. That sums up how I started my life in Digital. - Interested in exploring human connection with brands online. ![Jiyun-bang](https://www.connectlabs.co/hs-fs/hubfs/2019/Team/Jiyun-bang.png?width=200&height=202&name=Jiyun-bang.png) #### Jiyun Bang Design Expert - From Korea, Melbourne's home now. - Believes in minimalistic design that creates a connection. - Runs after a toddler when not worried about UX. - Makes a mean bibimbap. ![Kan1](https://www.connectlabs.co/hs-fs/hubfs/Kan1.png?width=200&height=213&name=Kan1.png) #### Kan Huang Demand Generation Expert - Podcast Founder of Level: Asian (ah-mazing, [have a listen here)](https://www.levelasianpodcast.com/) - Director of Social Wave - Teller of stories - Crafts a great demand gen strategy - Runs after a toddler when away from work ![Vanessa Sammut headshot](https://www.connectlabs.co/hs-fs/hubfs/Vanessa%20Sammut%20headshot.png?width=200&height=175&name=Vanessa%20Sammut%20headshot.png) #### Vanessa Sammut Value Prop & Messaging Expert - European living in a very Europe-like city - Loves an organised approach to work - Experienced Go-to-market messaging fixer - Founder of Alwaysonmarketing - Owner of some beautiful self-made jewellery ![Ashish ](https://www.connectlabs.co/hs-fs/hubfs/Ashish%20.jpg?width=200&height=200&name=Ashish%20.jpg) #### Ashish Patel CMS Developer - Builds great websites - Believes in empowering users  - Takes a vision and gives it wings - Founder of UpLarge - Always considering family life ![noel up](https://www.connectlabs.co/hs-fs/hubfs/noel%20up.png?width=220&height=220&name=noel%20up.png) #### Noel Myaing Creative Production Expert - Background in the film industry (might know some famous people ;P) - Motion graphics, animations, events and more - Brings visions to life via great content and storytelling       ![Sam Alford](https://www.connectlabs.co/hs-fs/hubfs/Sam%20Alford.jpeg?width=200&height=200&name=Sam%20Alford.jpeg) #### Samantha Alford Integrations Hero or Expert - Creator of HubSpot's original Xero integration - Founder of Inbound Addons - Avid Traveller - Can be found working very close to a beach - Owns an epic campervan ## No Templates You can use modular design to get the exact building blocks you need to build beautiful website and landing pages. 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