---
title: Strategy & Operations Blog | Connect Labs | Alex McLean
description: Content Manager at Connect Labs. From a communications background but I'm a information sponge - inform me please! Lover of cats and the Saints. I'll quote the Simpsons at you all day. Let there be good content for all.
---

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    - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation)
    - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging)
    - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification)
    - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation)
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    - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data)
    - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies)
    - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions)
    - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes)
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# All articles from Alex McLean

#### [HubSpot • December 01, 2016 INBOUND 2016 Recap: Connect Labs Boston Diary](https://www.connectlabs.co/blog/story/connect-labs-boston-diary)

[Read article](https://www.connectlabs.co/blog/story/connect-labs-boston-diary)

#### [B2B SaaS • October 21, 2016 10 B2B Paid Advertising Platforms You Should Be Considering](https://www.connectlabs.co/blog/10-b2b-paid-advertising-platforms-you-should-be-considering)

[Read article](https://www.connectlabs.co/blog/10-b2b-paid-advertising-platforms-you-should-be-considering)

#### [HubSpot • September 19, 2016 Recap: HubSpot User Group Meetup in Melbourne (September)](https://www.connectlabs.co/blog/hug-recap-sales-at-blix)

[Read article](https://www.connectlabs.co/blog/hug-recap-sales-at-blix)

#### [Marketing + Automation • September 16, 2016 Why B2B SaaS Marketing is Different From Traditional Marketing](https://www.connectlabs.co/blog/why-b2b-saas-marketing-is-different-from-traditional-marketing)

[Read article](https://www.connectlabs.co/blog/why-b2b-saas-marketing-is-different-from-traditional-marketing)

#### [Marketing + Automation • September 12, 2016 You Know Why You Need Content Strategy, But Does Your Boss?](https://www.connectlabs.co/blog/you-know-why-you-need-content-strategy-but-does-your-boss)

[Read article](https://www.connectlabs.co/blog/you-know-why-you-need-content-strategy-but-does-your-boss)

#### [Marketing + Automation • August 30, 2016 Why You Need Content Strategy: Because It's So Hot Right Now](https://www.connectlabs.co/blog/why-you-need-content-strategy-because-its-so-hot-right-now)

[Read article](https://www.connectlabs.co/blog/why-you-need-content-strategy-because-its-so-hot-right-now)

![Alex McLean](https://www.connectlabs.co/hs-fs/hubfs/ALEXTEDHEADSHOT.jpg?width=72&name=ALEXTEDHEADSHOT.jpg)

[Alex McLean](https://www.connectlabs.co/blog/author/alex-mclean)

Content Manager at Connect Labs. From a communications background but I'm a information sponge - inform me please! Lover of cats and the Saints. I'll quote the Simpsons at you all day. Let there be good content for all.

[Follow me on Facebook](https://www.facebook.com/alex.mclean) [Follow me on LinkedIn](https://au.linkedin.com/in/alexandramclean) [Follow me on Twitter](https://twitter.com/macjalex?lang=en)

#### Topics

- [HubSpot](https://www.connectlabs.co/blog/topic/hubspot)
- [Marketing + Automation](https://www.connectlabs.co/blog/topic/marketing-automation)
- [B2B SaaS](https://www.connectlabs.co/blog/topic/b2b-saas)

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