--- title: "Education Marketing 101: A Prospective Student's Decision Making Journey [INFOGRAPHIC]" description: Get students to click apply by understanding their needs and motives! Follow Pete in his infographic journey to understand a prospective student journey. image: https://www.connectlabs.co/hubfs/Screen_Shot_2016-07-12_at_4.03.31_PM.png --- [Skip to main content](https://www.connectlabs.co/blog/education-marketing-student-decision-making-in-one-pretty-infographic#main) [![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png) ![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png)](https://www.connectlabs.co) - Show submenu for STRATEGY STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) Open main navigation Close main navigation - Show submenu for STRATEGY STRATEGY - STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) - [Let's Talk!](https://www.connectlabs.co/lets-talk) [Let's Talk!](https://www.connectlabs.co/lets-talk) # Education Marketing 101: A Prospective Student's Decision Making Journey \[INFOGRAPHIC\] ![Alex McLean](https://www.connectlabs.co/hubfs/ALEXTEDHEADSHOT.jpg) by [Alex McLean](https://www.connectlabs.co/blog/author/alex-mclean) July 12, 2016 As education marketers your goal is to have people apply for your school. It seems straight-foward, you know that your school has great teachers, that you offer great programs - shouldn't that be enough to get people through the doors? Unfortunately, that is not always the case. It's important to understand what you're prospective students are thinking, doing and feeling. This way you can understand how and why they make decisions! [That's why it's so important to have some good buyer personas for your school.](https://www.connectlabs.co/inbound-marketing-blog/5-steps-to-creating-semi-fictional-representations-of-your-ideal-customer)  So many factors contribute to the decision making process of a prospective student. Some of the juiciest markets in education at the moment are for postgraduate study. More and more people are realising the benefits of further education. Check out our infographic below for an insight into a postgrad journey to applying: ![Postgrad_Pete_Infographic.png](https://www.connectlabs.co/hs-fs/hubfs/Postgrad_Pete_Infographic.png?width=711&height=3481&name=Postgrad_Pete_Infographic.png)   Some take aways: - Build out a set of solid buyer personas - Understand the key research resources used by your students - Don't forget the power of your website - Consider the **needs and motives** of prospective students --- This is just an example, obviously there are many different types of people interested in postgraduate study. But the key of needs and motives is the same. Not everyone will have the same needs and motives. Pete wants to be local, but someone else might not prioritise a local location at all. They might be pursuing an academic career rather than a corporate career. There are many combinations of needs and motives that you may have to address. Always try to understand these, and you'll be well on your way to education marketing nirvana!   [![The_Ultimate_Guide_to_Education_Marketing](https://no-cache.hubspot.com/cta/default/492760/5e06d97f-108d-4bcb-9389-d757cb5fbe3a.png)](https://cta-redirect.hubspot.com/cta/redirect/492760/5e06d97f-108d-4bcb-9389-d757cb5fbe3a)   ###### Tags: [Marketing + Automation,](https://www.connectlabs.co/blog/topic/marketing-automation) [Education](https://www.connectlabs.co/blog/topic/education) ![Alex McLean](https://www.connectlabs.co/hubfs/ALEXTEDHEADSHOT.jpg) Post by [Alex McLean](https://www.connectlabs.co/blog/author/alex-mclean) July 12, 2016 Content Manager at Connect Labs. From a communications background but I'm a information sponge - inform me please! Lover of cats and the Saints. I'll quote the Simpsons at you all day. Let there be good content for all. [Follow me on Facebook](https://www.facebook.com/alex.mclean) [Follow me on LinkedIn](https://au.linkedin.com/in/alexandramclean) [Follow me on Twitter](https://twitter.com/macjalex?lang=en) ©2026 Connect Labs. All rights reserved. [Privacy Policy](https://www.connectlabs.co/privacy-policy) ![](https://dc.ads.linkedin.com/collect/?pid=215236&fmt=gif) ```json { "@context": "http:\/\/schema.org\/", "datePublished": "2016-07-12T05:27:28", "dateModified": "2021-08-23T23:32:06", "headline": "Education Marketing 101: A Prospective Student's Decision Making Journey [INFOGRAPHIC]", "description": "Get students to click apply by understanding their needs and motives! 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