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    Marketing has changed and so has selling. There's no more need to go-to-market with your product it's time for your brand to be a magnet and attract the right kind of people to your product or service.

    Attracting people to your product is more about sociology and psychology than about technology. A great example of this is marketing software company HubSpot. Some smart ones there put the inbound marketing methodology at the core of selling their product. The results are amazing and obviously having a fantastic software to sell confidently definitely helps.

    So where do you start?

    Create amazing content for your buyer persona: The audience nowadays believes in self-education. Your buyer needs to gather that you are in the market to provide a solution for a problem and that you are willing to help them without forcing them to buy.

    Connect via clever social media profiles: Social media is an inexpensive way of reaching a large audience, providing your business with several opportunities, via image, text and video and creating brand recall.

    Have an authentic brand voice: There are lots companies vying to get the attention of a person. Not only do you have to stand out with a unique value proposition but you also need to work on being authentic, credible and reliable. Who needs another robot!

    Share your vision with the world: Content is the best sales tool in the world and sharing the vision of your company also makes what you are selling more desirable. People nowadays are attracted more to why than what you are in business for. Share your reason.

    So get started on this road to attraction today after all marketing has always been about getting the right customers and keeping them. 

    inbound marketing eBook for Startups

     

     

     

    Soumya Indurti
    Post by Soumya Indurti
    September 13, 2015
    Soumya is a Digital Growth Strategist at Connect Labs. She worked at Google before joining a startup and following her passion of helping businesses grow. Follow her on twitter to keep up to date on everything marketing, brands and growth.