--- title: How to Create a Lifecycle Stage Smart CTA [HubSpot Tip] description: How to create a Smart Call-to-Action (CTA) in HubSpot that changes based on the visitor's lifecycle stage. image: https://www.connectlabs.co/hubfs/blog/hubspot-tips/hubspot-tip-lifecycle-stage-smart-cta.png --- [Skip to main content](https://www.connectlabs.co/blog/hubspot-tip-target-visitors-with-a-lifecycle-stage-smart-cta#main) [![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png) ![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png)](https://www.connectlabs.co) - Show submenu for STRATEGY STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) Open main navigation Close main navigation - Show submenu for STRATEGY STRATEGY - STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) - [Let's Talk!](https://www.connectlabs.co/lets-talk) [Let's Talk!](https://www.connectlabs.co/lets-talk) # How to Create a Lifecycle Stage Smart CTA \[HubSpot Tip\] ![Jess Stewart](https://www.connectlabs.co/hubfs/Jess_Stewart_profile_close.jpg) by [Jess Stewart](https://www.connectlabs.co/blog/author/jess-stewart) August 04, 2016 If you have a HubSpot Pro or Enterprise account, you can use Smart [Calls-to-Action](https://www.connectlabs.co/inbound-marketing-blog/the-curious-case-of-a-call-to-action-button-part-1) (CTAs) to personalise your messaging according to the visitor. This is called dynamic content (aka 'smart content' or 'adaptive content'), and typically improves conversion rates.  A Smart CTA consists of: - At least one smart rule that will show a specific CTA under certain criteria - A default CTA that's shown to visitors who don't meet the rule's criteria Using your contacts database, you can create a lifecycle stage Smart CTA that shows the visitor a CTA that relates to where they are in the [buyer's journey](https://www.connectlabs.co/inbound-marketing-blog/visitor-to-lead-have-you-considered-the-buyers-journey). This increases the likelihood that they'll click through and continue down the sales and marketing funnel. For instance, you could create a lifecycle stage Smart CTA with: - A rule that shows a middle-of-the-funnel CTA to contacts who are marketing qualified leads, sales qualified leads or opportunities - A rule that shows a bottom-of-the-funnel CTA to contacts who are customers - A default top-of-the-funnel CTA   ## How to create a lifecycle stage Smart CTA ### Step 1: Go to the Calls-to-Action page Select Content > Calls-to-Action from the main menu. ### Step 2: Create a Smart CTA Click the down arrow on the Create a CTA button, then click Create a Smart CTA. ### Step 3: Choose lifecycle stage Smart CTA Select Lifecycle Stage and click Next step. ### Step 4: Create a smart rule Select the lifecycle stage(s) you want to create a rule for and click Next step. ### Step 5: Choose a CTA for your new rule If there isn't an existing CTA you want to use, click Create New. Otherwise, select the CTA you want the contacts in your lifecycle stage rule to see and click Next step. ### Step 6: Choose a default CTA Select or create a new CTA you want to show visitors who don't meet the rule's criteria and click Done. ### Step 7: Add another rule or finish If you want to add another rule to your Smart CTA, click Add another. Otherwise, click Done. You have now created a lifecycle stage Smart CTA! You can analyse its performance by clicking Details.   ### **A note on multiple rules** If a visitor fits multiple rules, they'll be shown the CTA of the rule that comes first. To see a Smart CTA's rule order, click Edit smart rules from the gear icon.   ## Using dynamic content in HubSpot Lifecycle stage Smart CTAs are just the beginning of what you can do with dynamic content. HubSpot also has other smart features, such as forms, images, emails and workflows. What's more, as well as lifecycle stage, you can make smart rules based on: - Country - Device type - Referral source - Preferred language - Contact list With dynamic content, you can use your marketing data to target visitors with relevant messaging and thus maximise conversion rates. Give it a try! [![6 essential steps to mastering HubSpot daily – get the free checklist](https://no-cache.hubspot.com/cta/default/492760/75e74690-7d83-4b84-8684-54c970ca115b.png)](https://cta-redirect.hubspot.com/cta/redirect/492760/75e74690-7d83-4b84-8684-54c970ca115b) ###### Tags: [HubSpot](https://www.connectlabs.co/blog/topic/hubspot) ![Jess Stewart](https://www.connectlabs.co/hubfs/Jess_Stewart_profile_close.jpg) Post by [Jess Stewart](https://www.connectlabs.co/blog/author/jess-stewart) August 4, 2016 Jess is the Marketing Coordinator at Connect Labs. If there's a better way to organise something, she'll find it. [Follow me on LinkedIn](https://au.linkedin.com/in/jessstewart) [Follow me on Twitter](https://twitter.com/_Jess_Stewart) ©2026 Connect Labs. All rights reserved. [Privacy Policy](https://www.connectlabs.co/privacy-policy) ![](https://dc.ads.linkedin.com/collect/?pid=215236&fmt=gif) ```json { "@context": "http:\/\/schema.org\/", "datePublished": "2016-08-04T03:00:00", "dateModified": "2019-11-25T15:09:55", "headline": "How to Create a Lifecycle Stage Smart CTA [HubSpot Tip]", "description": "How to create a Smart Call-to-Action (CTA) in HubSpot that changes based on the visitor's lifecycle stage.", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.connectlabs.co/blog/hubspot-tip-target-visitors-with-a-lifecycle-stage-smart-cta" }, "author": { "@type": "Person", "name": "Jess Stewart", "url": "https://www.connectlabs.co/blog/author/jess-stewart" }, "publisher": { "@type": "Organization", "name": "Connect Labs", }, "image": { "@type": "ImageObject", "url": "https://f.hubspotusercontent10.net/hubfs/492760/favicon%202021.png" }, "name": "How to Create a Lifecycle Stage Smart CTA [HubSpot Tip]" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jess Stewart", "url" : "https://www.connectlabs.co/blog/author/jess-stewart" }, "datePublished" : "2016-08-04T03:00:00.000Z", "headline" : "How to Create a Lifecycle Stage Smart CTA [HubSpot Tip]", "image" : [ "https://www.connectlabs.co/hubfs/blog/hubspot-tips/hubspot-tip-lifecycle-stage-smart-cta.png" ], "mainEntityOfPage" : { "@id" : "https://www.connectlabs.co/blog/hubspot-tip-target-visitors-with-a-lifecycle-stage-smart-cta", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.connectlabs.co/hubfs/Connect%20Labs%202021%20logo%20horizontal%20transparent%20bg.png" }, "name" : "Connect Labs Pty Ltd" } } ```