Many Service-Based B2B companies utilise social media sites like Instagram to reach new and old clients. They do need to have a slightly different approach to both B2C and product-based companies, so how do these companies spotlight their services? Here are some ways they may do this on Instagram.
Service-based businesses in the B2B sector are crucial in enhancing operational efficiency and driving growth for companies across various industries. These businesses offer a wide range of services, from IT support and consulting to marketing and logistics, tailored to meet the specific needs of their corporate clients. By leveraging their expertise, service-based B2B companies help other businesses streamline processes, reduce costs, and focus on their core competencies. Their ability to provide customised solutions and adapt to the ever-evolving market demands makes them indispensable partners in the competitive business landscape.
They primarily offer intangible products, such as expertise, skills, or experiences, rather than physical goods. In Australia, these businesses have seen significant growth, driven by the country's robust economy and increasing demand for specialised services across various sectors, including finance, healthcare, and technology. This expansion is further fuelled by the rise of digital platforms, which allow service providers to reach a broader audience and offer innovative solutions tailored to client needs. As a result, service-based companies are not only thriving but also reshaping the Australian business landscape by emphasising customer engagement and personalised service delivery.
1. Behind-the-scenes posts
Companies may choose to make content that shows how things are done behind the scenes, including what they use and the processes they take to solve a problem. They may also do ' a day in the life of ' posts to show clients how they operate. This is also an opportunity to show off what you are capable of and introduce potential clients to your company.
2. Sharing posts about the tools they use to implement their services
This allows them to show more about how they operate, by sharing what they use to implement their services companies can help further clients' understanding of how they operate. The tools could be anything from physical ones to software, just whatever they use to help clients achieve their goals. It is also important to explain it in terms that can be understood by a wide variety of people, not just those who are trained in using it,
For example, making posts about what certain features do in an easily understandable way.
Salesforce explains what a data lakehouse is.
3. Offering assistance through Q&A sessions
This is a great opportunity to answer any questions current and future clients have about your services and maybe also offer tips about what part of your service may be of most use to them. It is also a great opportunity to interact with followers, strengthen current relationships, and begin potential ones by offering an opportunity to interact with them in real-time.
4. Posting tips and tutorials
Sharing tips is a great way to share your knowledge about an issue your service could solve. It is also another way to show that you are experienced in what you are offering, which would be a good look for future clients who may be trying to decide if your service is right for them. It is also a good way to demonstrate how well you understand the tools you use.
For example, posting tips about how to use AI prompts to draft social media posts.
HubSpot posts some AI prompts.
The main purpose of your posts should be to entertain and inform in a fun way. As you need to attract followers as well as new clients. Give these techniques a try and see what results they bring.
November 6, 2024