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Alyssa Yap By Alyssa Yap • April 4, 2018

How HubSpot and PandaDoc Close-Looped A Financial Advisory Firm’s Success [Case Study]

Some verticals like financial services need heavy duty compliance obligations fulfilled by technology being used in their organisation. This throws many challenges where CRMs are concerned. Data protection is key and it's vital to get this right.  Best Interest Advice, Australia’s digital financial advisory firm wanted to improve their financial advisors’ productivity and close-loop their success, from lead to customer.  Learn how we uncovered this digital technology solution - HubSpot and PandaDoc - to help their predicament.

The financial services industry is well known for high regulatory and compliance standards. To meet these, there are many levels of data protection that is required to be met. We understand the need for data protection and wanted to uncover a solution that protects the interest of contacts while creating a technology solution that makes creating and sending documents easy while being compliant!

THE PROBLEM 

HIGH OPERATIONAL COSTS, LOW PRODUCTIVITY

Best Interest Advice did not have a CRM to track and manage leads. Their Fact Find forms, proposals, Statement of Advice and Record of Advice were either on paper or through countless email threads. This was causing numerous issues like operational costs, time and money spent on printing and not to forget increasing human errors. So after some research and product comparison, we proposed the solution of integrating two pieces of technological software: HubSpot CRM and PandaDoc.

THE TECHNOLOGY SOLUTION

HUBSPOT CRM AND PANDADOC 


Technology #1: PandaDoc

PandaDoc is an all-in-one document building platform that integrates with existing CRM, ERP and accounting softwares. PandaDoc helps organisations close more deals with better quotes, proposals, and contract management processes. With unlimited legally-binding digital signatures, businesses can draft, view and sign - from any device or browser! Perfect for businesses in the financial and legal sector.



Technology #2: HubSpot CRM
The HubSpot CRM allows businesses to easily and effectively organise contacts, companies, as well as every interaction that takes place through channels such as website, email, calls, social media etc. This is especially useful for B2B companies to track leads and customers throughout long sales cycles and upgrades.

(It’s 100% free too, check it out)


7 KEY BENEFITS OF PANDADOC

1) Easy-to-use document builder

With PandaDoc’s drag-and-drop document builder, you can save ample time and resources making business documents. What used to take Best Interest Advice's financial advisors hours, now only require minutes!

2) Reduced operational costs

Say no more (or at least significantly less) to printing and time spent keeping track of and following up on document approvals via countless email threads. 

3) Digital signatures are more secure

If you think digital signatures can be easily forged or tampered with, PandaDoc has a certificate issued by the Certification Authority that notarises all its digital signatures. It’s actually much more secure than hand-written ones. For Best Interest Advice, both the financial advisors and clients digitally sign the documents online.

The image below is an example of what the digital signatures look like. Read these help articles to learn about how the digital signature works and how it adheres to legal requirements. 

pandadoc-type-2-signatureSource: PandaDoc


Did you know that PandaDoc is built on the same AES-256 encryption that enterprise organizations and financial institutions rely on to protect their intellectual property and use the same cloud servers as NASA, J.P. Morgan Chase, and NASDAQ?

4) Higher collaboration and close rates
PandaDoc’s in-proposal activity allows various teams to negotiate terms and work out deals and agreements with your prospects/customers - all on the one document. Instead of the usual back-and-forth emails between the financial advisors and clients, all written negotiation are recorded in the document itself.

5) Real-time analytics

PandaDoc provides real-time analytics every time your prospects/customers open and complete the documents. You will be able to use this behavioural data to identify content or design changes you will need to make to ensure your document is more visually appealing and easily digestible. 

6) Integrated platform

PandaDoc allows integrations with other third-party softwares - such as CRM, sales, marketing, accounting, Google Drive, Zendesk, and other business solutions - to close loop your business efforts even further! 

7) Workflows to automate approval process 

In most B2B businesses, the approval process might require participation of various departments within the business. With workflows in PandaDoc, available for Business & Enterprise PandaDoc accounts only, you’ll be able to define certain life cycle of the documents and automate the approval process by adding multiple approvers and managers to the approval steps. Read this article for more information on how it works.

 

 

HOW IT WORKS WITH HUBSPOT


If you’re using the HubSpot CRM, the new PandaDoc native integration allows teams to manage quotes, proposals, and contracts directly from HubSpot itself. Yes, you heard that right. You'll be able to seamlessly send out documents within the one HubSpot interface. Just another productivity hack for your team!

With the full HubSpot and PandaDoc solution, you’ll be able to see the full journey of how you attract, convert, close and delight leads into customers. Learn why professional services such as financial and legal sectors need inbound marketing.

Watch the 10-minute video below to see this integration in action! 



Fast forward 6 months later, the team at Best Interest Advice are now sending out their PandaDoc business documents to potential and current customers all through HubSpot CRM. With less paper and email trails and more financial documents sent, they are able to spend more time closing deals instead.  Interested in learning how this duo-technology solution can help your business? Get in contact with us today.

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