---
title: Strategy & Operations Blog | Connect Labs | Soumya Indurti
description: Soumya is a Digital Growth Strategist at Connect Labs. She worked at Google before joining a startup and following her passion of helping businesses grow. Follow her on twitter to keep up to date on everything marketing, brands and growth.
---

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    - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions)
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# All articles from Soumya Indurti

#### [CRM • February 06, 2026 The 2026 CRM Audit: 5 Leaks Costing Your Business Leads](https://www.connectlabs.co/blog/the-2026-crm-audit-5-leaks-costing-your-business-leads)

[Read article](https://www.connectlabs.co/blog/the-2026-crm-audit-5-leaks-costing-your-business-leads)

#### [CRM • July 21, 2025 Sales to Accounting Handoff with HubSpot & Xero Data Sync](https://www.connectlabs.co/blog/mastering-the-sales-to-accounting-handoff-with-hubspot-xero-data-sync)

[Read article](https://www.connectlabs.co/blog/mastering-the-sales-to-accounting-handoff-with-hubspot-xero-data-sync)

#### [Websites + CMS • January 24, 2025 Optimising Your Website for AI-Powered Search](https://www.connectlabs.co/blog/optimising-your-website-for-ai-powered-search)

[Read article](https://www.connectlabs.co/blog/optimising-your-website-for-ai-powered-search)

#### [Business Owner • September 25, 2023 Why Using Too Many SaaS Apps Isn't the Best Way to Grow Your Business](https://www.connectlabs.co/blog/why-using-too-many-saas-apps-isnt-the-best-way-to-grow-your-business)

[Read article](https://www.connectlabs.co/blog/why-using-too-many-saas-apps-isnt-the-best-way-to-grow-your-business)

#### [Business Owner • May 23, 2023 Why Your CRM is Your Digital Headquarters: Centralising Your Business Operations](https://www.connectlabs.co/blog/why-your-crm-is-your-digital-headquarters-centralizing-your-business-operations)

[Read article](https://www.connectlabs.co/blog/why-your-crm-is-your-digital-headquarters-centralizing-your-business-operations)

#### [Sales + CRM • September 09, 2021 The Cognitive Load of Technology Choices On Business Owners](https://www.connectlabs.co/blog/the-cognitive-load-of-technology-on-business-owners)

[Read article](https://www.connectlabs.co/blog/the-cognitive-load-of-technology-on-business-owners)

![Soumya Indurti](https://www.connectlabs.co/hs-fs/hubfs/Images/team/Soumya-headshot.jpg?width=72&name=Soumya-headshot.jpg)

[Soumya Indurti](https://www.connectlabs.co/blog/author/soumya-indurti)

Soumya is a Digital Growth Strategist at Connect Labs. She worked at Google before joining a startup and following her passion of helping businesses grow. Follow her on twitter to keep up to date on everything marketing, brands and growth.

[Follow me on LinkedIn](https://www.linkedin.com/in/isoumyar) [Follow me on Twitter](http://www.twitter.com/blinkinblues)

#### Topics

- [CRM](https://www.connectlabs.co/blog/topic/crm)
- [Websites + CMS](https://www.connectlabs.co/blog/topic/websites-cms)
- [Business Owner](https://www.connectlabs.co/blog/topic/business-owner)
- [Sales + CRM](https://www.connectlabs.co/blog/topic/sales-crm)

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