Create.Grow Blog

Soumya Indurti

Soumya Indurti

Members are people and your software needs to help you humanise your sales and marketing efforts so they feel loved and cared for and feel the benefits of engaging with your brand.

  

Engagement is the key to keeping your members happy. How can you use inbound marketing to create engaging and lasting experiences? Here are three useful tips.

  

Customer value creation can help you stay competitive. In the real world outside of economic theory, every business is successful exactly to the extent that it does something that others cannot. Create and deliver value to increase profitability.

  

Trust and revenue can be enabled by great customer experiences. Software, like HubSpot, has solidified our relationships at scale but what can we do to keep our customers happy throughout their lifecycle?