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    Today, we want to delve into the world of HubSpot features that are often overlooked and underused. Among these hidden gems is the powerful datasets feature, exclusively available with an Operations Hub license.

    A dataset is a collection of data from across your HubSpot account that can then be used in custom reports.

    Within a dataset, you have the flexibility to incorporate properties for CRM objects and HubSpot assets, as well as utilise formulas to effortlessly compute your data as necessary. An excellent example of this is the ability to create a specific field that calculates annual recurring revenue based on the deal amount property.

    To create a dataset:

    • In your HubSpot account, navigate to Reports > Data Management Datasets.
    • In the upper right, click Create dataset. Or to create a dataset using a template, browse the available templates, then click Use template

    You can read more: Knowledgebase Article. 

    Here is a quick video to introduce you to datasets, hope this helps! 

    Disclaimer: This one is just over 2 mins!

    HubSpot Video


    Roshan Thaliath
    Post by Roshan Thaliath
    October 13, 2023
    Roshan is a Technical Analyst at Connect Labs. He is a tech enthusiast that loves bringing value to customers and businesses through custom product and data solutions.