--- title: How to Exclude Internal Traffic From Your Analytics [HubSpot Tip] description: Internal traffic to your website skews your analytics data. You can avoid this in HubSpot by filtering traffic from your IP address or IP range. image: https://www.connectlabs.co/hubfs/blog/hubspot-tips/hubspot-tip-filter-ip-addresses.png --- [Skip to main content](https://www.connectlabs.co/blog/how-to-exclude-internal-traffic-from-your-analytics-hubspot-tip#main) [![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png) ![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png)](https://www.connectlabs.co) - Show submenu for STRATEGY STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) Open main navigation Close main navigation - Show submenu for STRATEGY STRATEGY - STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) - [Let's Talk!](https://www.connectlabs.co/lets-talk) [Let's Talk!](https://www.connectlabs.co/lets-talk) # How to Exclude Internal Traffic From Your Analytics \[HubSpot Tip\] ![Jess Stewart](https://www.connectlabs.co/hubfs/Jess_Stewart_profile_close.jpg) by [Jess Stewart](https://www.connectlabs.co/blog/author/jess-stewart) September 15, 2016 Accurate data is crucial for understanding the behaviour of website visitors and analysing your website's performance. Traffic that comes from your own employees, contractors or agencies – anyone who isn't your target audience – will skew your website analytics. You can exclude this internal traffic from your data by filtering their IP addresses in HubSpot. ### How to filter traffic from an IP address #### Step 1: Go to Reports Settings Select Reports > Reports Settings from the top navigation menu in HubSpot. #### Step 2: Find the IP address or range you want to block Scroll down to the IP Filtering section – the box called Exclude traffic from these IP addresses. HubSpot will tell you what your IP address is here. If you want to filter someone else's IP address, they can find it by [Googling 'what is my IP'](https://www.google.com/search?q=what+is+my+ip). If you have a [dynamic IP address](https://help.screenconnect.com/Determine_if_you_have_a_static_or_dynamic_IP_address), you will want to block a range of addresses. To find out your IP range, ask your IT department or internet provider. #### Step 3: Enter the IP address or range Enter the IP address or range you want to filter in the text box. To exclude an IP range, use a dash between the first and last addresses: 63.139.127.0 - 63.139.127.255 To separate different IP addresses or ranges, use a comma: 63.139.127.5, 63.139.127.23, 63.139.127.0 - 63.139.127.255 Click Save. ### Conclusion When you exclude an IP address from HubSpot's analytics it will filter out data for: - CTA views and clicks - Page visits - Form submissions - Social clicks HubSpot doesn't exclude traffic from your analytics data retroactively, so it's best to enter the IP addresses you want to block when you first get set up.   [![6 essential steps to mastering HubSpot daily – get the free checklist](https://no-cache.hubspot.com/cta/default/492760/75e74690-7d83-4b84-8684-54c970ca115b.png)](https://cta-redirect.hubspot.com/cta/redirect/492760/75e74690-7d83-4b84-8684-54c970ca115b)   ###### Tags: [HubSpot](https://www.connectlabs.co/blog/topic/hubspot) ![Jess Stewart](https://www.connectlabs.co/hubfs/Jess_Stewart_profile_close.jpg) Post by [Jess Stewart](https://www.connectlabs.co/blog/author/jess-stewart) September 15, 2016 Jess is the Marketing Coordinator at Connect Labs. If there's a better way to organise something, she'll find it. [Follow me on LinkedIn](https://au.linkedin.com/in/jessstewart) [Follow me on Twitter](https://twitter.com/_Jess_Stewart) ©2026 Connect Labs. All rights reserved. [Privacy Policy](https://www.connectlabs.co/privacy-policy) ![](https://dc.ads.linkedin.com/collect/?pid=215236&fmt=gif) ```json { "@context": "http:\/\/schema.org\/", "datePublished": "2016-09-15T02:00:00", "dateModified": "2019-11-25T15:09:55", "headline": "How to Exclude Internal Traffic From Your Analytics [HubSpot Tip]", "description": "Internal traffic to your website skews your analytics data. 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