It's important to keep up with the latest marketing trends and try to understand what is fueling the industry's evolution, but it is often not easy to keep up given the rate things are changing. This is where podcasts can help - a growing number are exploring the industry and offering great insights, tips and tactics for anyone interested.
If you're not subscribing to podcasts yet and don't know where to start, we've got it sorted.
Podcasts are a great and easy way to get your daily fix of interesting news, entertainment, engaging content, and even a chance to learn some best practices from the industry you work in.
So, whether you're commuting to or from work, cooking dinner, exercising or walking the dog, get yourself some headphones and start subscribing and listening to some of these excellent marketing podcasts:
1. Duct Tape Marketing
This podcast is geared toward the small business marketer. Including interviews with authors, experts and thought leaders sharing business marketing tips and tactics, this podcast gives any resource poor business practical strategies to improve their marketing. At around 25 minutes per episode, this weekly podcast is a must.
2. Marketing Over Coffee
Recorded at 5.30am on Wednesday mornings in a coffee shop near Boston, this podcast is exactly what the title suggests. At around 20 minutes per episode, this is a quick fill of useful marketing tips and tricks in an easy conversational tone. They even have annual awards for "exemplary work in marketing over the past year", with Miley Cyrus taking out the top publicity award in 2011.
3. PNR This Old Marketing
Hosted by two of the most well-known experts in content marketing, Joe Pulizzi and Robert Rose discuss the latest trends and marketing headlines. Their often energised and entertaining discussions give practical advice on how businesses can use content to attract and retain customers. Listen to this 60 minute podcast if you what to stay up to date with what's happening in the world of content marketing and get a sense of where it might be headed.
4. Small Business Big Marketing
Finally, an Australian podcast! To be honest, there is definitely more marketing podcast content coming out of the U.S., but this practical gem has been around for a good seven years, and host Tim Reid has a wealth of experience to offer. Speaking with successful business owners and entrepreneurs, Reid asks all the right questions on how to make your business grow. If you're running a small business and are after some practical and effective tips and tricks for marketing, this podcast is definitely worth a listen.
5. Marketing Smarts
Marketing Smarts is hosted by the well known MarketingProfs and features interviews with smart marketers. This 30 minute podcast is great at highlighting B2B marketing issues and the expert guests offer creative and intelligent solutions. This podcast will keep you up to speed with the latest in content marketing, social media and client engagement.
6. Social Pros Podcast
Any marketer will know how important social media is now. It is a huge beast that can consume a lot of your time, which is why it's important to have a strong social media strategy. This podcast gives insights from leading social media strategists and explores current and emerging trends in the social media industry. If you feel like you need help with social media, this is your go-to podcast to get great great tips from companies excelling in this space.
7. Social Media Marketing
Another great podcast tackling the best ways to navigate social media. Michael Stelzner interviews leading social media marketing pros who share their success stories and offer great strategies and tactics on how to use social media effectively. This is definitely worth a listen if you're interested in hearing what the big guns of social media are doing and how they're doing it.
8. The Missing Link
As the name suggests, this 30 minute podcast focuses on all things LinkedIn. Hosted by Rainmaker FM's Jabez LeBret, The Missing Link looks at how marketers can use LinkedIn more effectively and explores different strategies that work best on this social platform. If you're doing business online and want to improve your LinkedIn presence and outreach, tune in!
9. HubSpot - The Growth Show
This half hour podcast discusses what it's really like to grow a business, a movement, an idea, or a team using the inbound method. Speaking with people who have achieved or at least tried to achieve remarkable growth in a particular area, the team unpacks how they went about it.
10. TED Radio Hour
This one's not marketing, but sometimes you just need to listen to something that will inspire you and propel you towards a new goal or idea. Tune into TED Radio Hour which offers a journey through fascinating ideas, astonishing inventions, fresh approaches to old problems and new ways to think and create. Spotlighting an inspiring TED speaker, this show will offer you new ways of thinking and a source of innovation.
This is just a small selection of the thousands of podcasts that are now available. Start listening and figure out what you like most, and get ready to fill your brain with lots of useful marketing tips, tricks and best practices.
