To ensure your content reaches its peak performance, you need to optimise it for search engines. With HubSpot's SEO optimisation tool, you can quickly check whether or not your blog post is optimised for your chosen keywords. It's really easy to use – all you have to do is enter your target keywords and follow HubSpot's suggestions.
Choose a purpose, format and topic for your blog post. Determine which buyer persona the post will target and which keywords you want it to rank for.
Create your blog post, following SEO best practice:
To access the SEO panel, click the chart icon on the top left of the blog editor:
Enter your target keywords to generate HubSpot's optimisation suggestions. If the title of your blog post has a keyword that's already in the Keyword tool, HubSpot will automatically enter it as a target keyword.
Now simply follow HubSpot's optimisation suggestions to improve your blog post's performance.
Blogging is one of the best ways improve your website's search engine ranking and is fundamental to inbound marketing. Optimising your blog posts for your target keywords will increase traffic to your site, better target your buyer personas and generate more leads.