You've spent a big portion of your marketing budget on building a website for your business because you've heard a lot about how your business could benefit from having a website. A website is your sales person working for you even when you are not, like the holidays!
So why not redesign your website in 2018?
It’s just cheaper than promoting your business on traditional media: newspaper, television or even radio advertising.
Here are some reasons to consider redesigning your website:
If you have a live website and not enough traffic, it’s probably time to think about a website redesign to make it easier to be found on the worldwide web and also be useful for your visitors. So focus on optimising your website for search engines and create useful content around the keywords that would attract your prospects.
Maybe you have enough website visits, but they bounce before subscribing to your blog posts or downloading any free product offers, or making a purchase on your website! What went wrong? Maybe your website isn’t attracting your ideal customers, or maybe your offering isn’t appealing enough to your prospects.
After spending 15 minutes on your website, your visitors are still confused about what service you offer and how you are going to help them. Maybe your website information isn’t well structured and the visitors can’t find the information they need.
As your business grows, your marketing strategy changes as well, and you want to adjust the website to reflect the marketing goals. It might be the time to review and update the design of your website to make sure it is still aligned with your business purpose and marketing plans.
According to Google research, 74% of people say they are more likely to return to a mobile-friendly site in the future, 67% of people say they are more likely to make a purchase on mobile-friendly site.
48% of users feel frustrated and annoyed when visiting sites that aren’t optimised for mobile.
Creating a responsive website is the key. You need is to optimise your website to create a pleasant mobile experience for your personas.
In the year 2018, you need to implement your marketing strategy with a “mobile mindset” and optimise the website beyond just responsive design with a focus of your