What is included:
- Design and content principles
- Business goals planning
- Creating buyer personas
- Existing content audit
- Information architecture
Content strategy (in Kristina Halvorson’s words) is the “creation, publication, and governance of useful, usable content.” It goes beyond the scope of a content marketing strategy to help businesses manage all of the content they have.
A content plan is a tactical one that documents the specifics of how you will execute your strategy, and who on your team will be handling each task. We do all of this for you.