Create Grow Blog

What is Content Strategy? [INFOGRAPHIC]

By Claire Frost • September 23, 2016

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Content. Marketing. Strategy. We've seen these terms thrown around a lot recently. They are important in communicating your company's value. Get your content strategy together and you have a great shot at killing your content marketing and content marketing strategy.

Content strategy, content marketing and content marketing strategy are often confused. I've created an infographic to help simplify the information. If you're foggy on the terminology see below and spread the word.

Content strategy: let's break it down

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Conclusion

So content strategy, content marketing and content marketing strategy are different but are very intertwined and have a strong influence on each other. A strong content strategy gets the ball rolling for your content marketing.

To learn more about content strategy, here's some further reading:

 

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