Create Grow Blog

Lead Nurturing Tools and Strategy [WORKSHOP] 

By Alyssa Yap • January 3, 2018

Even in 2018, email boasts one of the highest engagement rates of any marketing strategy. Email gives businesses the ability to communicate with potential and existing customers on a 1-to-1 basis, at scale.

Duration: 2 hours

Who is this for: Anyone with Intermediate to Advanced knowledge on HubSpot

Pre-requisites & Preparation: On a Marketing Pro or Enterprise HubSpot license

Even in 2018, email boasts one of the highest engagement rates of any marketing strategy. Email gives businesses the ability to communicate with potential and existing customers on a 1-to-1 basis, at scale. Lead nurturing is crucial in converting leads and customers into loyal promoters of your businesses. It ensures your brand is always at the forefront of their minds. The key to an effective email marketing strategy is to send highly segmented, personalised and strategic messages. By tailoring your emails that better resonates with your lead's interest and behaviour, you will be able to nudge them closer towards the decision stage faster. 


During this practical workshop, you will learn how to use the HubSpot Marketing software to send automated emails, incorporate modern tips into your lead nurturing strategy and develop a lead nurturing strategy that actually converts. Getting this right from the start is key to better marry your marketing and sales efforts. 


 

   
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Level 3, 257 Collins Street, Melbourne, VIC
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social@connectlabs.co
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03 8375 9654