--- title: "Revenue generation in 2016: The one thing that can really help" description: Is revenue generation a top priority for your company in 2016? Add an inbound marketing strategy and create a sure shot winning streak to your agenda. image: //www.connectlabs.co/hubfs/its_not_buyer_beware_anymore.seller_beware.jpg --- [Skip to main content](https://www.connectlabs.co/blog/sales-marketing-alignment-can-support-your-revenue-generation-goals#main) [![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png) ![Connect labs logo 2021.png?width=364&name=Connect labs logo 2021](https://www.connectlabs.co/hubfs/Imported%20images/Connect%20labs%20logo%202021.png%3Fwidth=364%26name=Connect%20labs%20logo%202021.png)](https://www.connectlabs.co) - Show submenu for STRATEGY STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) Open main navigation Close main navigation - Show submenu for STRATEGY STRATEGY - STRATEGY - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation) - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging) - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification) - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation) - Show submenu for SOLUTIONS SOLUTIONS - SOLUTIONS - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data) - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies) - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions) - [Inefficient sales and marketing processes](https://www.connectlabs.co/solutions/optimise-sales-and-marketing-processes) - [ABOUT](https://www.connectlabs.co/about-us) - [RESOURCES](https://www.connectlabs.co/resources) - [Let's Talk!](https://www.connectlabs.co/lets-talk) [Let's Talk!](https://www.connectlabs.co/lets-talk) # Revenue generation in 2016: The one thing that can really help ![Soumya Indurti](https://www.connectlabs.co/hubfs/Images/team/Soumya-headshot.jpg) by [Soumya Indurti](https://www.connectlabs.co/blog/author/soumya-indurti) September 28, 2015 If revenue generation is a top priority for your business in 2016, then you need to start looking at the most important part of your business - sales and marketing. First a bit of background: ### **Marketing has changed** From traditional outbound and expensive methods we are now looking to attract the right kind of customer for our business. Marketing has changed because the needs of the buyer has changed.  ![its_not_buyer_beware_anymore.seller_beware](https://www.connectlabs.co/hs-fs/hubfs/its_not_buyer_beware_anymore.seller_beware.jpg?width=549&name=its_not_buyer_beware_anymore.seller_beware.jpg) The buyer is looking to be educated and then make a informed buying decision. Understanding this is a key to drive business growth. > ![orange-quotation-marks-hi](https://www.connectlabs.co/hs-fs/hubfs/orange-quotation-marks-hi.png?width=25&name=orange-quotation-marks-hi.png)It is now an economy that is driven by trust - being authentic, telling a story and letting people talk back to brands online via social media. > >  [Share this article on Twitter](https://twitter.com/share) So what's the one thing that can support your revenue generation goals in 2016? ### Align Sales and Marketing to speak the same language. Sales and Marketing have traditionally been likened to the relationship between cats and dogs - fighting, disagreeing and unable to live under the same roof.  Times have changed and like Daniel Pink says, "We are all in sales." But Sales hasn't been looked at with a lot of love in the past and we have often considered negative words and emotions to describe a sales person.  Marketing on the other hand has been referred to as the glamour twin, that often got the glory but in reality did nothing to help the sale. In the Seller Beware Economy, a buyer is working on making a decision much in advance and it is important that we recognise that the buyer has started the process of research much before they buy. So it's important that your sales and marketing teams talk to each other and come up with a promising way to align shared business goals and the deliverables associated. To further identify these deliverables it is important to understand your marketing funnel and describe clearly all the stages. Here's an example from one of the Sales and Marketing Alignment workshops we held recently: ![Screen_Shot_2015-09-27_at_10.41.43_pm](https://www.connectlabs.co/hs-fs/hubfs/Screen_Shot_2015-09-27_at_10.41.43_pm.png?width=491&name=Screen_Shot_2015-09-27_at_10.41.43_pm.png) Identifying these stages gives you the basics to get the most success from your inbound marketing strategy and support further lead generation activities.  I'd love to help if you'd like to discuss how you can align your sales and marketing to support your revenue generation goals for 2016.  [![create websites that work with a free assessment](https://no-cache.hubspot.com/cta/default/492760/56cbdfc4-ad13-410f-a078-3d02a3edefbd.png)](https://cta-redirect.hubspot.com/cta/redirect/492760/56cbdfc4-ad13-410f-a078-3d02a3edefbd)     ###### Tags: [Marketing + Automation](https://www.connectlabs.co/blog/topic/marketing-automation) ![Soumya Indurti](https://www.connectlabs.co/hubfs/Images/team/Soumya-headshot.jpg) Post by [Soumya Indurti](https://www.connectlabs.co/blog/author/soumya-indurti) September 28, 2015 Soumya is a Digital Growth Strategist at Connect Labs. She worked at Google before joining a startup and following her passion of helping businesses grow. Follow her on twitter to keep up to date on everything marketing, brands and growth. [Follow me on LinkedIn](https://www.linkedin.com/in/isoumyar) [Follow me on Twitter](http://www.twitter.com/blinkinblues) ©2026 Connect Labs. All rights reserved. [Privacy Policy](https://www.connectlabs.co/privacy-policy) ![](https://dc.ads.linkedin.com/collect/?pid=215236&fmt=gif) ```json { "@context": "http:\/\/schema.org\/", "datePublished": "2015-09-27T21:00:00", "dateModified": "2021-08-23T23:53:54", "headline": "Revenue generation in 2016: The one thing that can really help", "description": "Is revenue generation a top priority for your company in 2016? 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