Technology and market-driven insights can be extremely advantageous for companies. But there's a slight problem. Marketing is often the cost center for a business that has a product to launch. It goes without saying, more money is spent on technology and product improvement.
An article by Jeff Haden highlights something poignant:
Building a great company means spending the vast majority of your time and resources on two things:
It goes without saying, you are focussed on creating a product that will delight your customer. To do this, you hire the best developers and grow the tech team from get go. Then there's our friend, marketing. Unimportant in the early stages of business growth to most technology companies.
But it's vital to assess traction for your product. Are you creating demand or capturing demand? What sort of actionable insights can your business metrics provide?
I know it's all a bit new to you, my friends in IT, but a marketer can give you something you need - an audience to market that epic product to.
Quantify your product/market fit as early as possible and go after your target market with a solution to their problem.
Dear CTO, you really need that CMO. Share some love, insights and grow your business.