---
title: Strategy & Operations Blog | Connect Labs | Sharyn Welsh
description: Aligning strategy and operations to create more connected businesses across the world.
---

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    - [AI Search Optimisation Strategy](https://www.connectlabs.co/workshops/answer-engine-optimisation)
    - [Value Proposition & Messaging](https://www.connectlabs.co/workshops/value-proposition-and-messaging)
    - [Lead Management Strategy](https://www.connectlabs.co/workshops/lead-qualification)
    - [SaaS Optimisation Strategy](https://www.connectlabs.co/workshops/saas-optimisation)
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    - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data)
    - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies)
    - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions)
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# All articles from Sharyn Welsh

#### [Marketing + Automation • February 28, 2019 5 ways professional services can educate and build trust](https://www.connectlabs.co/blog/5-ways-professional-services-can-succeed-with-inbound-marketing)

[Read article](https://www.connectlabs.co/blog/5-ways-professional-services-can-succeed-with-inbound-marketing)

#### [Marketing + Automation • October 22, 2015 5 steps to creating semi-fictional representations of your ideal customer](https://www.connectlabs.co/blog/5-steps-to-creating-semi-fictional-representations-of-your-ideal-customer)

[Read article](https://www.connectlabs.co/blog/5-steps-to-creating-semi-fictional-representations-of-your-ideal-customer)

#### [Marketing + Automation • October 02, 2015 4 ways to optimise your product launch in under 10 minutes](https://www.connectlabs.co/blog/4-ways-to-optimise-your-product-launch-in-under-10-minutes)

[Read article](https://www.connectlabs.co/blog/4-ways-to-optimise-your-product-launch-in-under-10-minutes)

#### [Marketing + Automation • September 22, 2015 3 key considerations to make your product launch a success](https://www.connectlabs.co/blog/3-key-considerations-to-make-your-product-launch-a-success)

[Read article](https://www.connectlabs.co/blog/3-key-considerations-to-make-your-product-launch-a-success)

#### [Marketing + Automation • September 09, 2015 Homer Simpson's Guide to Inbound Marketing](https://www.connectlabs.co/blog/homer-simpsons-guide-to-inbound-marketing)

[Read article](https://www.connectlabs.co/blog/homer-simpsons-guide-to-inbound-marketing)

#### [Marketing + Automation • September 09, 2015 Visitor to Lead: Have you considered the buyer's journey?](https://www.connectlabs.co/blog/visitor-to-lead-have-you-considered-the-buyers-journey)

[Read article](https://www.connectlabs.co/blog/visitor-to-lead-have-you-considered-the-buyers-journey)

![Sharyn Welsh](https://www.connectlabs.co/hs-fs/hubfs/sharyn_profile.jpg?width=72&name=sharyn_profile.jpg)

[Sharyn Welsh](https://www.connectlabs.co/blog/author/sharyn-welsh)

#### Topics

- [Marketing + Automation](https://www.connectlabs.co/blog/topic/marketing-automation)
- [Professional Services](https://www.connectlabs.co/blog/topic/professional-services)
- [Sales + CRM](https://www.connectlabs.co/blog/topic/sales-crm)

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