---
title: Strategy & Operations Blog | Connect Labs | Aayushi Gupta
description: Aligning strategy and operations to create more connected businesses across the world.
---

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    - [Disjointed customer data & no centralised CRM](https://www.connectlabs.co/solutions/disjointed-customer-data)
    - [Struggling with lead generation & conversion rates](https://www.connectlabs.co/solutions/lead-generation-strategies)
    - [Outdated or underperforming websites](https://www.connectlabs.co/solutions/outdated-websites-redesign-solutions)
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# All articles from Aayushi Gupta

#### [AEO • July 31, 2025 The Rise of AI Search & Why AEO (Answer Engine Optimisation) Matters](https://www.connectlabs.co/blog/the-rise-of-ai-search-and-why-aeo-answer-engine-optimisation-matters)

[Read article](https://www.connectlabs.co/blog/the-rise-of-ai-search-and-why-aeo-answer-engine-optimisation-matters)

[Aayushi Gupta](https://www.connectlabs.co/blog/author/aayushi-gupta)

#### Topics

- [AEO](https://www.connectlabs.co/blog/topic/aeo)

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