Creating content for B2B has known to be a daunting task. Fear no more as there is one mantra that can save you:
Align content to your customer needs and everything else will follow.
This image has been created with a little help from an existing Brainrider resource and modified according to what may be necessary as a B2B focus.
The next post will be about creating buyer personas that will help you create better content and align them better with segmented audiences.
Soumya is a Digital Growth Strategist at Connect Labs. She worked at Google before joining a startup and following her passion of helping businesses grow. Follow her on twitter to keep up to date on everything marketing, brands and growth.