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Content Strategy

Content strategy (in Kristina Halvorson’s words) is the “creation, publication, and governance of useful, usable content.” It goes beyond the scope of a content marketing strategy to help businesses manage all of the content they have.

A content plan is a tactical one that documents the specifics of how you will execute your strategy, and who on your team will be handling each task. We do all of this for you.

 


 

What is included:

  • Design and content principles
  • Business goals planning
  • Creating buyer personas
  • Existing content audit
  • Information architecture