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    Content. Marketing. Strategy. We've seen these terms thrown around a lot recently. They are important in communicating your company's value. Get your content strategy together and you have a great shot at killing your content marketing and content marketing strategy.

    Content strategy, content marketing and content marketing strategy are often confused. I've created an infographic to help simplify the information. If you're foggy on the terminology see below and spread the word.

    Content strategy: let's break it down

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    Conclusion

    So content strategy, content marketing and content marketing strategy are different but are very intertwined and have a strong influence on each other. A strong content strategy gets the ball rolling for your content marketing.

    To learn more about content strategy, here's some further reading:

     

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    Claire Frost
    Post by Claire Frost
    September 23, 2016
    Claire is a Connect Labs intern and Masters of Marketing Communications student at the University of Melbourne. The creativity she brings to marketing is largely influenced by her history in film and theatre. She’s a cinephile who enjoys rollerskating, comic books and daydreaming of Batman.