Let’s get something straight. True marketing and sales alignment is achieved by looking at everything we do through the eyes of the customer. The functions of sales and marketing share almost identical goals – to drive revenue and delight customers. Yet, in many B2B organisations, the two departments are often disconnected and have a contentious relationship. There needs to be a shift in our thinking.
Accounting firms, financial advisors, and legal firms are now all facing the same challenge when it comes to generating new leads - traditional outbound sales and marketing methods are no longer as effective as they used to be. Mass emails are often left unopened, and people shy away from answering cold calls. The customer is now in the driver's seat, and is spending more time researching and buying services online. Therefore, marketing for professional services needs to reflect this change and meet prospective clients on their terms. This is where inbound marketing can help.
In today’s customer-centric world, consumers have a multitude of choice and the power to impact a company’s brand whether it is through five-star rating systems or social media sharing. As a consequence, competition amongst businesses is stiffer than ever. Businesses, especially SMEs, need to be innovative in managing customer retention and simplifying their consumers’ journey from problem to solution, through a better understanding of customer needs.
2017 has definitely been the year of video in social media, and that’s because video outperforms all other types of content. Streaming video is now fast and easy on mobile devices, and it is proving to be what people want. Video has therefore become a really powerful marketing tool.
HubSpot has realised this and has recently released a new tool making it easier for us to add videos to campaigns and upload directly to Facebook. In this week's HubSpot tip video, we show you how this new feature works.
Simon Sinek's TED talk, 'It Starts With Why' talks about things that are very poignant. I always wonder about why we're in business, losing sleep as we try to create a company people will love. A year ago, I joined the League of Extraordinary Women and answered their very engaging list of questions that made me think about the 'why' of business and it surprised me to see that it still rings true to date.
The key to a successful social media strategy is regular and consistent posting. Without planning ahead, this can be a very time consuming and stressful task.
In this week's HubSpot tip video, we show you how to schedule social media content in Hubspot to help you stay on top of your social media strategy. This is a great way to ensure you’re publishing engaging content regularly, without the stress of thinking about it everyday!
NewBase's Marketing Priorities 2017 report provides a snapshot of the technology that's shaping the marketing sector today and into the future. The report's data was collected in an online survey in March and April of this year. It was completed by over a thousand brand marketers, agencies and publishers from around the globe.
This blog post will summarise the survey's findings in regards to technology priorities, compare them with those of the previous year, and highlight the key takeaways.
At the B2B SaaS Show I ran a workshop on creating an inbound marketing guide. I went through how to create buyer personas and how to define your sales and marketing funnel – the foundations for any inbound marketing strategy.
We create an inbound marketing guide for all our clients when we start working together because we've found that it has a big impact on both marketing and business success. Read on to learn how to create one for your own business.
Mobile phone usage around the world is growing phenomenally. 14.5m Australians are online on their phones daily! People use their mobiles for a variety of activities including social networking, job-hunting and reviewing educational content.
As the use of mobiles grow in today's cluttered tech environment, how do you get your brand to stand out from the crowd?
As your business grows, being able to efficiently manage projects and workloads becomes increasingly important. In this week's HubSpot Tip video we show you how to use the Projects tool to plan and organise your team's tasks.
This very handy tool allows you to see all your tasks in one place, so you can easily keep track of outstanding work, making project management much easier for your team. Watch the video to see how the HubSpot Projects tool works.