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HubSpot Social Publishing Tool: How to Plan and Schedule Social Media Content [VIDEO]

[fa icon="calendar'] 10/08/17 12:00 / by Erin Jeffers posted in HubSpot

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The key to a successful social media strategy is regular and consistent posting. Without planning ahead, this can be a very time consuming and stressful task. 

In this week's HubSpot tip video, we show you how to schedule social media content in Hubspot to help you stay on top of your social media strategy. This is a great way to ensure you’re publishing engaging content regularly, without the stress of thinking about it everyday!

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Technology Priorities for Marketers in 2017

[fa icon="calendar'] 03/08/17 17:30 / by Jess Stewart posted in Marketing

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NewBase's Marketing Priorities 2017 report provides a snapshot of the technology that's shaping the marketing sector today and into the future. The report's data was collected in an online survey in March and April of this year. It was completed by over a thousand brand marketers, agencies and publishers from around the globe.

This blog post will summarise the survey's findings in regards to technology priorities, compare them with those of the previous year, and highlight the key takeaways.

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How to Create an Inbound Marketing Guide

[fa icon="calendar'] 20/07/17 12:00 / by Jess Stewart posted in Marketing

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At the B2B SaaS Show I ran a workshop on creating an inbound marketing guide. I went through how to create buyer personas and how to define your sales and marketing funnel – the foundations for any inbound marketing strategy.

We create an inbound marketing guide for all our clients when we start working together because we've found that it has a big impact on both marketing and business success. Read on to learn how to create one for your own business.

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3 Mobile Marketing Tips for Australian Businesses

[fa icon="calendar'] 14/07/17 13:24 / by Soumya Indurti posted in Marketing

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Mobile phone usage around the world is growing phenomenally. 14.5m Australians are online on their phones daily! People use their mobiles for a variety of activities including social networking, job-hunting and reviewing educational content.

As the use of mobiles grow in today's cluttered tech environment, how do you get your brand to stand out from the crowd? 

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How to Use the HubSpot Projects Tool to Plan & Manage Your Workload [VIDEO]

[fa icon="calendar'] 07/07/17 16:30 / by Erin Jeffers posted in HubSpot

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As your business grows, being able to efficiently manage projects and workloads becomes increasingly important. In this week's HubSpot Tip video we show you how to use the Projects tool to plan and organise your team's tasks.

This very handy tool allows you to see all your tasks in one place, so you can easily keep track of outstanding work, making project management much easier for your team. Watch the video to see how the HubSpot Projects tool works.

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Inbound Sales & Marketing Event in Melbourne - B2B SaaS Show 2017 Recap

[fa icon="calendar'] 30/06/17 16:57 / by Erin Jeffers posted in Business Strategy, Marketing

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To be a successful marketer, it's important to make sure you're across any new and emerging trends in the industry. Marketing events are an excellent way to hear about new ideas, share your experiences and network with others in your field.

Last Thursday 22nd June, Connect Labs had the pleasure of hosting the B2B SaaS Show, where we heard industry experts discuss the future of tech, SaaS and marketing. We've summarised the key takeaways from the event below:

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4 Quick Tips for Instagram Marketing Success

[fa icon="calendar'] 27/06/17 17:15 / by Uma Chidambaram posted in Marketing

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A picture is worth a thousand words – people are more likely to be drawn to visuals than to text. Most of us are increasingly time-poor, and images will convey your message faster than text can. What's more, people are more likely to have a better response to visual content. The bottom line is: people love visuals!

Instagram's focus on visual content makes it an excellent platform for engaging your audience. So here are some quick tips for Instagram marketing success:

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Recap B2BSaaS Melbourne

[fa icon="calendar'] 15/06/17 12:30 / by Soumya Indurti posted in Marketing

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Connect Labs is working on creating experiences via events to help B2B or SaaS businesses drive revenue.  The B2B SaaS Show in June this year will host some amazing speakers and experts in sales, marketing and online collaboration. 

First up, Daniel Graziano from SitePoint. 

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How to Use the HubSpot Calendar to Plan and Schedule Content [VIDEO]

[fa icon="calendar'] 08/06/17 12:20 / by Erin Jeffers posted in HubSpot

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With social media, blogging and email marketing, it can sometimes be a challenging task to plan content ahead of time to make sure tasks are completed and messages are aligned. An editorial calendar is becoming increasingly important to any business. 

In this week's HubSpot tip video we show you how to use the calendar tool to plan and schedule content. This very handy tool allows you to see all your marketing plans and projects in one place and set your team up with a successful editorial calendar ahead of time. 

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State of Inbound 2017: Key Takeaways for Australia and New Zealand

[fa icon="calendar'] 30/05/17 12:29 / by Beverly (Piaoyang) Wang posted in Marketing

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Every year HubSpot releases its State of Inbound Report which looks at the main priorities and challenges facing marketers and salespeople today. This year's report is the largest yet with 6,399 professionals responding across 141 countries and regions. Australia and New Zealand were the second largest geographic group surveyed!

We've gone through the State of Inbound 2017 and highlighted key findings for the ANZ region. 

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