Did you know that nearly 50% of emails are opened on mobile devices? Considering this, you want to make sure your emails are responsive so they are optimised for mobiles and your recipients can actually read them. In this week's HubSpot tip video we show you how to make your email templates responsive.
We're always so excited to see the growth and success of our clients because we measure our success based on theirs. With First National Real Estate, we worked together as a team to increase leads by 71%.
First National Real Estate's engagement with Connect Labs started with refining existing buyer personas and launching their first inbound marketing campaign. Here's how we achieved such impressive results:
It's important to keep up with the latest marketing trends and try to understand what is fueling the industry's evolution, but it is often not easy to keep up given the rate things are changing. This is where podcasts can help - a growing number are exploring the industry and offering great insights, tips and tactics for anyone interested.
If you're not subscribing to podcasts yet and don't know where to start, we've got it sorted.
The emergence of digital marketing has changed the way we communicate with one another. As we all consume a lot of content on a daily basis, there are plenty of easy tools to use to connect with your team, touch base with your clients and share information or ideas.
We've selected five of our favourite B2B SaaS marketing tools and outlined the different ways that we use them.
We've all been there with the questions on operational efficiencies, trying to align people and process, to get the most conclusive outcome – increasing ROI.
SaaS CEOs and entrepreneurs are often faced with challenges as they start and grow their businesses. Even if you use a revenue model deemed one of the best, it still throws up risks. For instance, product and business decisions can impact cash flow, having a negative impact on growth.
So how can B2B SaaS businesses measure success and stay profitable?
Inboxes are very crowded places and it's easy for emails to be missed, not read or quickly deleted. Emojis can now be used as a quick, easy and expressive way to make your emails stand out in your recipient's inbox. Using emojis is a new way to connect and engage with subscribers and this is key when it comes to email marketing.
HubSpot has recently added this feature to the email tool and this week's HubSpot tip video will show you how to add emojis to your email subject line.
We've all been there – you're looking to buy something and you come up against an annoying salesperson who is trying to tell you want you want and why without really listening to you at all. Or even worse, you're being patronised by someone who assumes you know nothing about the product you want to buy.
This behaviour can certainly put off a lot of customers, and risks losing business simply due to the way the customer has been made to feel. Great communication with customers is vital to successfully selling your product or services. So, how can you improve your sales communication?
Try Inbound Sales.
Social media. We all know it. We're all aware of how technology is changing the world we live in. It's crazy isn't it? There are more than two billion active social media users worldwide.
According to the Sensis Social Media Report findings from last year, "the uptake of social media by Australian businesses has grown in the last year". But how do we adapt to using social media for business growth?
Why do you need a Growth-Driven Design for your website? It’s because the traditional web design process is broken in many ways. First and foremost, it’s very risky as there’s an upfront cost and the project usually takes a long time. Secondly, the traditional web design process often fails to produce optimal results because it doesn’t allow for change, adjustment or reaction.
A simple, easy-to-use piece of technology that maps the entire customer experience – from when someone is first contacted to when they close as a paying customer – has become the cornerstone of a successful sales strategy. We're now transforming sales to match the way people buy.