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Sales and Marketing Success for B2B SaaS Businesses in 2017

[fa icon="calendar'] 23/03/17 12:00 / by Soumya Indurti posted in Marketing

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We've all been there with the questions on operational efficiencies, trying to align people and process, to get the most conclusive outcome – increasing ROI.

SaaS CEOs and entrepreneurs are often faced with challenges as they start and grow their businesses. Even if you use a revenue model deemed one of the best, it still throws up risks. For instance, product and business decisions can impact cash flow, having a negative impact on growth.

So how can B2B SaaS businesses measure success and stay profitable?

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How to Add Emojis to Email Subject Lines in HubSpot  📧 + 😊 = ❤️ [VIDEO]

[fa icon="calendar'] 09/03/17 12:00 / by Erin Jeffers posted in HubSpot

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Inboxes are very crowded places and it's easy for emails to be missed, not read or quickly deleted. Emojis can now be used as a quick, easy and expressive way to make your emails stand out in your recipient's inbox. Using emojis is a new way to connect and engage with subscribers and this is key when it comes to email marketing.

HubSpot has recently added this feature to the email tool and this week's HubSpot tip video will show you how to add emojis to your email subject line.

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5 Tips to Improve Inbound Sales Communication

[fa icon="calendar'] 01/03/17 18:10 / by Erin Jeffers posted in Sales

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We've all been there – you're looking to buy something and you come up against an annoying salesperson who is trying to tell you want you want and why without really listening to you at all. Or even worse, you're being patronised by someone who assumes you know nothing about the product you want to buy.

This behaviour can certainly put off a lot of customers, and risks losing business simply due to the way the customer has been made to feel. Great communication with customers is vital to successfully selling your product or services. So, how can you improve your sales communication?

Try Inbound Sales.

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4 Steps To a Successful Social Media Strategy

[fa icon="calendar'] 22/02/17 12:36 / by Natasya Rallios posted in Marketing

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Social media. We all know it. We're all aware of how technology is changing the world we live in. It's crazy isn't it? There are more than two billion active social media users worldwide.

According to the Sensis Social Media Report findings from last year, "the uptake of social media by Australian businesses has grown in the last year". But how do we adapt to using social media for business growth?

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Introduction to Growth-Driven Design [INFOGRAPHIC]

[fa icon="calendar'] 13/02/17 18:00 / by Candace Tang posted in Marketing

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Why do you need a Growth-Driven Design for your website? It’s because the traditional web design process is broken in many ways. First and foremost, it’s very risky as there’s an upfront cost and the project usually takes a long time. Secondly, the traditional web design process often fails to produce optimal results because it doesn’t allow for change, adjustment or reaction. 

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8 HubSpot Sales and CRM Steps for B2B SaaS Businesses

[fa icon="calendar'] 07/02/17 09:37 / by Soumya Indurti posted in Marketing

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A simple, easy-to-use piece of technology that maps the entire customer experience – from when someone is first contacted to when they close as a paying customer – has become the cornerstone of a successful sales strategy. We're now transforming sales to match the way people buy.

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Introduction to Inbound Sales

[fa icon="calendar'] 02/02/17 11:55 / by Candace Tang posted in Sales

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The internet has fundamentally changed the buyer/seller relationship. Buyers no longer have to rely on salespeople for knowledge and advice about the products they sell. In the sales process, the power has shifted from the seller to the buyer.

Inbound sales is a methodology that was created for this new environment. Introduced by HubSpot, the two philosophies that drives inbound sales are:

  • The sales strategy is based on serving the buyer, rather than the seller
  • The sales experience is personalised to the buyer’s context
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Inbound Marketing Trends in 2017 [INFOGRAPHIC]

[fa icon="calendar'] 13/01/17 08:50 / by Candace Tang posted in Marketing

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In 2017, inbound marketing will continue to be the most effective marketing strategy in the areas of SEO, content marketing, social media, video marketing and email marketing. We summarised 15 trends in the five areas of inbound marketing based on recent statistics.

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INBOUND 2016 Recap: Connect Labs Boston Diary

[fa icon="calendar'] 01/12/16 12:00 / by Alex McLean posted in HubSpot, Marketing

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So we went to Boston for INBOUND 2016! We came, we saw, we conquered, we came home. A great time was had by all. Relive the experience in all its glory with this diary of our time in Boston.

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INBOUND 2016 Recap: 19,000 Attendees from 92 Countries

[fa icon="calendar'] 29/11/16 12:00 / by Soumya Indurti posted in Marketing, Sales

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Customer delight is such an underrated business strategy. And that's one thing HubSpot has learnt to do well – really, really well. The result is many happy customers and 19,000 attendees from 92 countries at INBOUND 2016.

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