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4 Tips To Succeed in B2B Marketing Roles

[fa icon="calendar'] 15/06/17 12:30 / by Soumya Indurti posted in Marketing

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Connect Labs is working on creating experiences via events to help B2B or SaaS businesses drive revenue.  The B2B SaaS Show in June this year will host some amazing speakers and experts in sales, marketing and online collaboration. 

First up, Daniel Graziano from Sitepoint. 

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How to Use the HubSpot Calendar to Plan and Schedule Content [VIDEO]

[fa icon="calendar'] 08/06/17 12:20 / by Erin Jeffers posted in HubSpot

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With social media, blogging and email marketing, it can sometimes be a challenging task to plan content ahead of time to make sure tasks are completed and messages are aligned. An editorial calendar is becoming increasingly important to any business. 

In this week's HubSpot tip video we show you how to use the calendar tool to plan and schedule content. This very handy tool allows you to see all your marketing plans and projects in one place and set your team up with a successful editorial calendar ahead of time. 

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State of Inbound 2017: Key Takeaways for Australia and New Zealand

[fa icon="calendar'] 30/05/17 12:29 / by Beverly (Piaoyang) Wang posted in Marketing

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Every year HubSpot releases its State of Inbound Report which looks at the main priorities and challenges facing marketers and salespeople today. This year's report is the largest yet with 6,399 professionals responding across 141 countries and regions. Australia and New Zealand were the second largest geographic group surveyed!

We've gone through the State of Inbound 2017 and highlighted key findings for the ANZ region. 

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4 Ways to Improve SaaS Customer Experience

[fa icon="calendar'] 23/05/17 17:15 / by Jess Stewart posted in Customer Success

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In the SaaS industry, good customer experience is crucial for high recurring revenue. When analysing and making improvements to your customer experience, you need to look at the end-to-end journey. If you only focus on customer touchpoints, you will miss the big picture.

For instance, a customer might be satisfied that your customer service team resolved their issue, but still be frustrated that they had an issue in the first place and thus be unsatisfied on the whole. By looking at the customer journey as a whole, you can address the underlying causes of customer dissatisfaction.

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Why the Rise of Messaging Apps Should Alter Your Content Marketing Strategy

[fa icon="calendar'] 17/05/17 13:15 / by Erin Jeffers posted in Marketing

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Every year HubSpot releases its State of Inbound Report, full of the latest insights into sales and marketing trends. Surveying over 6,000 marketers and salespeople globally, the report highlights the top marketing and sales challenges and priorities businesses are facing. This year's report flagged the rise of messenger apps and how these apps are changing the way people are communicating.

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SaaS Customers: They Try, Buy, Upgrade & Refer

[fa icon="calendar'] 11/05/17 11:57 / by Soumya Indurti posted in Sales

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SaaS businesses need to keep customers happy throughout their lifecycle in order to have a healthy sales cycle, grow revenue and reduce churn. This means developing intimate, long-term relationships with customers, encouraging a recurring cycle of met expectations. Positive business outcomes are very straightforward with SaaS businesses: build relationships with the customer as they try, buy, upgrade and refer.

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5 Tips to Help You Master Facebook Videos

[fa icon="calendar'] 06/05/17 07:51 / by Erin Jeffers posted in Marketing

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It has become obvious over the past year that digital video has become one of the most interesting, shared and followed marketing options for businesses. It's a great way for marketers to gain attention and increase conversions by informing and entertaining viewers. In particular, Facebook videos have really taken off, claiming over 8 billion video views per day, challenging its closest rival YouTube.


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How to Make Your Email Templates Responsive in HubSpot [VIDEO]

[fa icon="calendar'] 19/04/17 12:00 / by Erin Jeffers posted in HubSpot

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Did you know that nearly 50% of emails are opened on mobile devices? Considering this, you want to make sure your emails are responsive so they are optimised for mobiles and your recipients can actually read them. In this week's HubSpot tip video we show you how to make your email templates responsive.

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How First National Real Estate Grew Their Leads by 71% [CASE STUDY]

[fa icon="calendar'] 09/04/17 16:47 / by Soumya Indurti posted in Business Strategy

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We're always so excited to see the growth and success of our clients because we measure our success based on theirs. With First National Real Estate, we worked together as a team to increase leads by 71%.

First National Real Estate's engagement with Connect Labs started with refining existing buyer personas and launching their first inbound marketing campaign. Here's how we achieved such impressive results:

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10 Best Marketing Podcasts Worth Listening To

[fa icon="calendar'] 06/04/17 12:00 / by Erin Jeffers posted in Marketing

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It's important to keep up with the latest marketing trends and try to understand what is fueling the industry's evolution, but it is often not easy to keep up given the rate things are changing. This is where podcasts can help - a growing number are exploring the industry and offering great insights, tips and tactics for anyone interested. 

If you're not subscribing to podcasts yet and don't know where to start, we've got it sorted.

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