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3 Customer Success Metrics You Should Be Measuring

[fa icon="calendar'] 07/12/17 08:15 / by Alyssa Yap posted in Customer Success, Business Strategy, Marketing

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The success of businesses is intertwined with the success of the customers. The more success your customers get out of your product or service, the more successful your business will be. Customer success is about proactively retaining customers, strengthening those relationships and ensuring their desired goal or outcome is achieved from using your product or service.

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Sales and Marketing Masterclass: Inbound Essentials in Melbourne

[fa icon="calendar'] 30/11/17 12:00 / by Steph Patchett-Walsh posted in Inbound Marketing

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November has been an exciting time for us at Connect Labs. One of the big reasons for that is the launch of our Workshops in Melbourne. We've merged our events with the love for epic tools and technology and content. 

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How to use HubSpot Timelines to Reply to Emails: New Product Update [VIDEO]

[fa icon="calendar'] 09/11/17 13:22 / by Erin Jeffers posted in HubSpot

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Marketing and sales is all about efficiency, so you don’t want to waste time switching between systems – for example, your email and your HubSpot CRM. In this HubSpot tip video, we show you how to connect your email inbox to HubSpot, and introduce a new product update - replying to emails from timelines in HubSpot. Tools that are bound to save you time!

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Steph's Inbound 2017: A Newbie Inbound Marketer's Story

[fa icon="calendar'] 07/11/17 20:00 / by Steph Patchett-Walsh posted in HubSpot, Inbound Marketing

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The Rise of Inbound Marketing in Professional Services

[fa icon="calendar'] 02/11/17 17:44 / by Kathryn Bean posted in Inbound Marketing, Professional Services Marketing, Financial Services Marketing

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Adoption of digital strategies and tactics will vary between organisations dependent on many factors. Inbound Marketing delivers  results for Professional Service firms by solving problems for consumers in their search for information by delivering solutions to consumers who are active in seeking information about specific products and services. 

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INBOUND 2017: Boston's Most Epic Conference For Inbound Sales & Marketing

[fa icon="calendar'] 30/10/17 14:12 / by Soumya Indurti posted in HubSpot, Inbound Marketing

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Learning is forever. As we put greater impetus to grow everyday, we put a lot of time into reading about things that matter that would make us better at work and life. This year like every other one in the last 5 years, the INBOUND movement came alive in Boston with over 21,400 attendees and the promise of growth in-person over 4 days of epic learning. 

(Really long blog alert, cause all of Connect Labs contributed**)

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4 Ways Professional Services Can Boost Business Development

[fa icon="calendar'] 23/10/17 12:00 / by Ann Pocock posted in Sales, Inbound Marketing, Professional Services Marketing

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Bringing in new clients is essential to the health of every Professional Services business. As competition grows more intense, companies of all sizes are recognising the need to find innovative ways to stand out and be competitive.

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Steps to Start Aligning Your B2B Sales and Marketing Teams

[fa icon="calendar'] 11/10/17 12:00 / by Ann Pocock posted in Business Strategy

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Let’s get something straight. True marketing and sales alignment is achieved by looking at everything we do through the eyes of the customer. The functions of sales and marketing share almost identical goals – to drive revenue and delight customers.  Yet, in many B2B organisations, the two departments are often disconnected and have a contentious relationship. There needs to be a shift in our thinking.

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3 Reasons Professional Services need Inbound Marketing

[fa icon="calendar'] 20/09/17 12:00 / by Erin Jeffers posted in Marketing

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Accounting firms, financial advisors, and legal firms are now all facing the same challenge when it comes to generating new leads - traditional outbound sales and marketing methods are no longer as effective as they used to be. Mass emails are often left unopened, and people shy away from answering cold calls. The customer is now in the driver's seat, and is spending  more time researching and buying services online. Therefore, marketing for professional services needs to reflect this change and meet prospective clients on their terms. This is where inbound marketing can help. 

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Customer Experience: The No.1 Investment By Businesses in APAC

[fa icon="calendar'] 07/09/17 13:30 / by Alyssa Yap posted in Customer Success, Business Strategy

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In today’s customer-centric world, consumers have a multitude of choice and the power to impact a company’s brand whether it is through five-star rating systems or social media sharing. As a consequence, competition amongst businesses is stiffer than ever. Businesses, especially SMEs, need to be innovative in managing customer retention and simplifying their consumers’ journey from problem to solution, through a better understanding of customer needs.

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