We've all been there with the questions on operational efficiencies, trying to align people and process, to get the most conclusive outcome – increasing ROI.
SaaS CEOs and entrepreneurs are often faced with challenges as they start and grow their businesses. Even if you use a revenue model deemed one of the best, it still throws up risks. For instance, product and business decisions can impact cash flow, having a negative impact on growth.
So how can B2B SaaS businesses measure success and stay profitable?